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1. Build original auto SEO content and incorporate rich text snippets
Search Engine Optimization (SEO) is important in any marketing campaign. In fact, digital marketing spend is higher than conventional advertising in many industries, including the automotive industry.
Since 2015, automotive marketers have significantly increased their SEO budgets, while spend on traditional channels like TV is flat or even declining across the entire automotive vertical.
Many buyers begin their serious car searches on websites like and spend about 14 hours researching dealerships, prices, and reviews before contacting a company.
While a website is a tool to reach customers outside of a dealer’s designated market area, it can be difficult to figure out how much. Therefore, the ideal blog post length is between 1,500 and 2,400 words.
Google prefers pages with 1,600 words or more for longer content like blog posts, but keep in mind that most visitors won’t read a large number of words per page.
When publishing blogs and setting up web pages, you need to make sure your web developer or SEO professionals adds rich snippets , which are pieces of code that tell Google what text to display when summarizing a page in search results.
Thus, we can ensure that pages stand out from the crowd, with visually striking messages that drive customers to click.
2. Incorporate video SEO into your marketing strategy
Video SEO is essential to reach potential customers. After all, car dealerships are one of the most popular categories on YouTube, which is the second largest search engine.
That’s why it’s important to make sure your videos are properly optimized to appear in search results.
Studies have shown that Internet users are much more likely to watch a video than read a block of text, and by optimizing your videos for search engines, you can increase your chances of being viewed by potential customers.
Also, videos are more likely to be shared on social media, which means they have the potential to reach an even larger audience. We recommend some simple tips to improve the SEO of your car dealership video.
- First, make sure your videos have keywords . Using relevant keywords in titles and descriptions help your videos rank higher in search results.
- Second, keep your videos short with entertaining content . No one wants to watch a long, boring car commercial.
3. Check that the entire site loads well on mobile devices
Over 57% of all online traffic (from 12 billion searches) comes from mobile devices like smartphones and tablets.
However, the average bounce rate is 51.6% for mobile users . This can happen when a page doesn’t load correctly on their device, and most of those customers never come back for a second look.
A web developer can ensure that their site automatically detects mobile browsers, recognizes the dimensions of each user’s screen, and tailors each page to look tailored to that individual’s screen.
As more mobile users spend time on your site, your search rank will increase.
4. Add Automotive Seller Scheme and Claim Your Google Business Profile
Local businesses at the top show detailed information from Google search results. These profiles automatically pull information from a business’s Google Business Profile and display color photos of the business, a map with directions, and details like opening hours, contact information, and even popular hours to visit.
In particular, be sure to add the dealer scheme that Google will use in conjunction with your Google business profile, to create an attention-grabbing display box at the top of potential customers’ search results.
It ‘s important that once you’ve set up your Google business profile, you remember to ask every satisfied customer for a positive review.
This will help you boost local search rankings, which will add valuable social proof to your listing on search pages and greatly increase the likelihood that your business will appear in search results on Google Maps and other GPS apps. .
5. Take advantage of strategic relationships for link building
The more sites that link to your pages, the more trustworthy and relevant your business will appear to Google, particularly when those inbound links come from relevant keywords.
Inbound links, also known as “backlinks,” can drive a flood of organic search traffic to your site.
It ‘s important to start by asking for inbound links from businesses and organizations in your local area, whose opinions are highly valued by Google when it comes to backlinks.
For all these reasons, these SEO practices in the automotive sector are necessary to update your SEO strategy. Just some original content, video and mobile optimization, Google business profile management, car dealer scheme and link building.